As we find ourselves immersed in the dynamic landscape of fashion in April 2024, it’s evident that this year is already showcasing a plethora of remarkable campaigns that are captivating audiences worldwide. From innovative collaborations to compelling brand narratives, the best fashion campaigns of 2024 are shaping up to be nothing short of extraordinary. Let’s delve into some of the standout initiatives that are making waves and setting new standards in the industry.
1. Chanel – Penélope Cruz and Brad Pitt
CHANEL’s latest ad campaign intertwines haute couture and cinematic nostalgia with Penélope Cruz and Brad Pitt, under the direction of Inez & Vinoodh. Set in Deauville, a locale with historical significance for the brand, the campaign echoes Claude Lelouch’s “A Man and A Woman,” celebrating CHANEL’s legacy in fashion and film. Virginie Viard’s homage to the New Wave era infuses each scene with CHANEL’s iconic handbag, transforming it into a symbol of audacity and freedom, bridging the realms of style and storytelling.
2. Casablanca’s Cultural Fusion
Casablanca’s Spring 2024 campaign transports us to a fusion of Parisian elegance and African vibrancy, drawing inspiration from the continent’s cinematic golden era. Collaborating with photographer Jordan Hemingway and movement director Meshach Henry, the campaign captures cinematic grandeur with a modern twist, shot in historical Paris movie studios. Featuring models like Maty Fall and Mumin Jangani styled by Ola Oluebiti, the campaign celebrates diversity and reimagines traditional cinematic icons for a contemporary audience.
3. Sabrina’s Skims Sensation
Sabrina Carpenter stars in Skims’ sultry new underwear campaign, channeling Nineties nostalgia with lace pieces and buttery-soft loungewear. The collection launches April 3, featuring delicate pieces available on Skims.com. Carpenter expressed her excitement, praising Skims’ flattering and comfortable designs. In the campaign, she wears a bubblegum pink corset bra top with matching lace bikini bottoms, embodying the collection’s femininity.
4. Jeremy Allen White in Steamy Calvin Klein Shoot
Emmy-nominated actor Jeremy Allen White bares it all in Calvin Klein’s latest spring 2024 campaign, shot against the iconic skyline of New York City. Directed and photographed by the esteemed Mert Alas, White exudes confidence as he showcases Calvin Klein’s range of underwear styles. With a focus on amplifying his connection to the city, the campaign celebrates White’s empowered energy while highlighting Calvin Klein’s iconic designs.
5. Swarovski’s Stellar SS24 Campaign
Swarovski unveils its Spring Summer 2024 collection with an ethereal campaign starring supermodels Irina Shayk and Karlie Kloss. Captured by Steven Meisel, the campaign showcases Shayk in crystal-adorned lingerie and underwater-themed accessories, while Kloss dazzles in glittering jewelry. Alongside them, Fei Fei Sun, Imaan Hammam, and Abby Champion embody modern femininity. Envisioned by Swarovski’s Global Creative Director Giovanna Engelbert, the campaign celebrates Venus with a contemporary twist, drawing inspiration from the underwater world for a bold and extravagant collection.
6. Irina Shayk for Missoni SS24
Irina Shayk takes center stage in Missoni’s vibrant spring-summer 2024 campaign, captured by Drew Vickers. Embracing the season’s lively energy and innovative patterns, Shayk is surrounded by mirrors that reflect the dynamic nature of Missoni’s prints. From kaleidoscopic tulle tops to zig-zag designs, each ensemble pays homage to Missoni’s heritage while offering a fresh perspective for spring. Styled by Lorenzo Posocco, Shayk effortlessly pairs bold prints with crisp whites and modern accessories, embodying the blend of tradition and modernity curated by creative director Filippo Grazioli.
7. Dolce & Gabbana x Miley Cyrus
Miley Cyrus graces the spotlight in Dolce & Gabbana’s sultry Spring/Summer 2024 eyewear campaign, captured by renowned photographer Mert Alas. Shot in a Los Angeles studio, the campaign exudes post-glamour allure, with Cyrus and actor-model Matthew Nozska entwined in the aftermath of a captivating night. Cyrus, a long-time admirer of the brand, shares her excitement about the collaboration, emphasizing the eyewear’s sleek sophistication. With Cyrus also lending her musical talents to the campaign’s soundtrack, the collection merges ultra-feminine shapes and sharp designs, reflecting Dolce & Gabbana’s hallmark luxury and Italian craftsmanship.
8. Kim Kardashian Leads Balenciaga’s Closet Campaign
Fresh into her role as Balenciaga’s global brand ambassador, Kim Kardashian stars in the brand’s latest “Closet Campaign,” photographed by Inez & Vinoodh. Joined by Roh Yoon Seo, Nicola Peltz, Paloma Elsesser, Patricia Field, and Devon Lee Carlson, each poses with the Le City Bag in their own awe-inspiring closets. The campaign showcases Balenciaga’s archive-inspired accessories, including the Le Cagole and the Hourglass bag, featuring vintage detailing and Arena leather. Alongside stunning imagery, a playful video featuring Kardashian guessing the number of designer bags in her museum-like closet adds an extra layer of allure to the campaign.
